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Behavioral Targeting: Do. Not. Want.

Just the sheer sound of the phrase sounds repugnant. Targeting? Like I'm some sort of wild game to be hunted down. No. Not hunting ME down, that would be too personal. It's my beha[...]

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Collections

One of the features we launched with the new name is Collections. Lots of people are playing around with them already, but I wanted to explain the philosophy behind them. The id[...]

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The best jacket ever

Image by Lane Hartwell, Fetching.net A girlfriend of mine told me a couple of years ago that she was looking for that 'icing jacket' - that jacket that you can wear with anyth[...]

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Hello World! Welcome to the Buyosphere!

When Cass, Jerome and I first got together under the name Shwowp, none of us were gung-ho about the name. It was a name. It seemed to do the trick. Jerome owned it. It could be fun[...]

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Personal Data is Important: Does Anybody Care?

[final article published on the O'Reilly Radar Blog - I put the unedited version up here] I'm one of those people who, like most people, tends to surround myself with like-minde[...]

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Buyosphere: The Big Picture

We can't lie. We have ulterior motives. Really big ones. Most people don't see it when they look at Buyosphere. They see a fun place to post the stuff you own and buy and share it [...]