Buyosphere in November's InStyle Magazine!

  Our good friend and advisor, Nilofer Merchant, pointed out that we are prominently featured in the much-loved and read (holiday shopping anyone?) November Issue of InStyle Magazine! (page 262) We knew it was happening as the lovely editors at InStyle contacted us with some questions, but there is nothing like seeing it in print! Even better, they described what we do beautifully: If your fashion wants are specific (pleated […]



Buyosphere is in Stealth Mode!

You’ve seen a few facelifts and updates on Buyosphere over the past few months, but in the background, we’ve been working on something MUCH more dramatic and in order to properly roll this out, we decided to go stealth for a few weeks while we get ready to launch. Why Stealth? Well, it’s dramatic, that’s for sure. But more than that, it gives us time to roll this out right. […]


Behold...My Style My Way...for Men!

As I discussed with some of the awesome guys I’ve collaborated with on this (thanks Simon! thanks Carlos! thanks Claude!), there is a big difference between STYLE and LIFESTYLE. A lifestyle is, as you know, a way of life. Sometimes it accompanies a style, sometimes it doesn’t. So ‘styles’ like Geek, Nautical, Academic and Cowboy were axed from the list. Some geeks are casual and some are trendy and some […]


Your Style Your Way

Since fewer people read the Buyble than my Facebook page (sad, but true…this will change someday!) and since I posted this ON my Facebook timeline to great flourish, I thought I should probably post this here, too. We’ve been doing lots and lots of thinking about how we slice things here at Buyosphere. We know that overall categories are WAY too broad, so we reduced the product categories and are […]


Are You a Fashion Designer or Online Retailer? We want to know you!


We Dream a Dream

If you didn’t get the message yesterday, Buyosphere got a wee bit of a facelift.  There are a few new things to share and some hints at exciting things to come. The changes were precipitated by user feedback, some intense usability testing and looking deep into our statistics to figure out why things weren’t growing as we hoped. As mentioned in the updates, here are some of the changes: CHANGE 1: […]



CTA@NYC - Cassandra Talks Buyosphere

You don’t often get to see Buyosphere co-founder & COO Cassandra Girard in the spotlight (she prefers to DO instead of talk about doing), but we wrangled her into being our spokesperson for the Canadian Technology Accelerator videos a few weeks back and think she should definitely be our spokesperson more often!


Winners at BeautyBarX!!

Congrats to the winners of the amazing prizes from BeautyBarX: LASER-CUT FLORAL GLOVE LEATHER JACKET – This leather cropped jacket is stunning and one of the most original pieces I’ve ever seen.  Designer: Per Se (Carlisle Collection)$1295.00 retail Winner: Kaitlin Pike (aka @kcpike)       Samsung Galaxy Tab™ 10.1″ (Wi-Fi Only) – 16GB Metallic GrayWe’re giving away 3 of these gorgeous tablets!!! Thanks Samsung! $499 retail Winner: Niamh Hughes (aka @niamhhughes)   […]


BeautyBarX at SXSW

We were really happy to be the hosts of the premiere women’s event at SXSW Interactive this year: BeautyBarX Just to give you a little glimpse into what went down… So yes…it was a RESOUNDING success!! Even though it rained like crazy for the first two days, women were already lined up at 9am for their manicure and mimosa and many stayed and came back. Many reported back that it […]


Buyosphere wins top team prize at the Women 2.0 Pitch Conference!

photo by: Willo O’Brien Team Buyosphere had an amazing day at the Women 2.0 Pitch Conference yesterday. We were super honored to be picked out as one of the 9 finalists out of almost 200 applications! We were even more honored when we saw who else was pitching! Our team had to follow the effervescent and brilliant LeAnne Ozaine-Smith (who has over 10 years coaching experience in her area and […]