I’ve been a big fan of the Dove branding for as long as they’ve been promoting the idea of healthy beauty. So much that I even took part in one of their ads myself (hard to see me, but I’m there). But this newest ad makes my heart jump with extra joy. I love pop stars, fashion models and all strong women who can make a mark in the world, but what they highlight here is important.

As a female founder of a tech startup (there are two of us in our founding team, too!), I’m acutely aware of how much we need more women role models in areas that don’t just focus on us as eye candy. We also need to highlight and celebrate that we are making waves in business, technology and science, too.

Thanks Dove for reminding us (again) that this is important. xo

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