We met Shauna from Penny Chic at the IFB conference during Fashion Week and we’re also very happy to discover her blog, which fits in nicely with our mission: people helping people shop.  Penny Chic is all about styling chic outfits using items from America’s discount department stores.  We love the accessible and flattering ensembles the blog puts together, which is why we wanted to interview her for our blog this week… Meet Penny Chic!

For readers who are not familiar with your blog, please tell us a little bit about yourself and describe your blog!

Penny Chic is a fashion blog devoted to showing everyday women how to dress chic and feel confident using clothing from the stores that are within 10 miles of every home in America (Walmart, Kmart, Target, Sears, etc.). I want my blog to be the ultimate resource for women, so instead of using boutiques or vintage clothes, I’m using the clothes that everyone has access to! I style everything myself and have my diverse friends and family (along with myself) model the outfits, so that every reader can feel like she relates to someone on the site.

What’s your horoscope sign?


What are some of your favorite shops? Brands?

For me, it’s never been about the brand….that’s all just marketing. It’s about shopping at the places you can afford and styling outfits out of what you find. I do a lot of shopping at Zara and Forever21. Most of the time, however, I ended up buying stuff at Kmart, Target, Sears, etc. because I’m there anyways shopping for the blog and I can’t help myself!

Tell us your favorite shopping story.

When I was little, my grandmother (who couldn’t afford much) used to take me and my sister to the 99 Cent store during the holidays and would tell us we could buy WHATEVER we wanted. We had so much fun running around with our own shopping carts and throwing everything in that we saw and liked. I’ve gotten many expensive gifts since then but nothing has ever been as exciting.

What shopping item are you looking for?

I’m looking for a neon rhinestone clunky necklace.  Can you help?

Thanks for the interview, Shauna.  For more chic on a pedestal finds, visit Penny Chic



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