I’ve been a fan of Melissa Gonzalez and her brand Lion’esque since I was first introduced to her by the lovely Kelly Hoey. Not only does Melissa have mad style, but she is also doing something really cool (I’ll let her tell you in the interview below).

So when she sent me a message to tell me about the Lion’esque Style redesign and some of the cool new features (like an embeddable storefront for your site, trend partnerships, share incentives and style tips), I, once again, got lost on the site and decided it was high time that I feature Melissa and Lion’esque Style. She was kind enough to do an interview with me.

Me: Introduce yourself and your site.

MG: Hi, I am Melissa Gonzalez, CEO & Founder of Lionesque Style Inc.
LionesqueStyle.com offers a new online solution for emerging brands by providing optimal distribution to the modern woman. With Lion’esque Style as your virtual stylist, you’ll be the fashion-forward conversation leader at your next party.

Tell us a little bit about the history of your site. Why did you decide to launch Lion’esque Style?

For the past 3 years, I have curated pop up shops for over 30 emerging brands. One consistent challenge for their businesses was e-commerce. It’s easy to build a site but very hard to have people visit and shop. Brands were building sites that looked good on the homepage, but the backend, SEO, marketing and upkeep was a drag on business. LionesqueStyle.com is a new partnership for brands. Our brands are not just curated on our site, they are also integrated into our secure and easy to use platform, with an ability to manage their virtual “warehouse”, see customized shopper interests and more. We allow them to focus on design and we do the rest.

What is your favorite items from the store?

That is so hard to answer! I love so many pieces for different reasons. Maybe you can take a peak at the 3 pieces in my closet this week:

http://www.lionesquestyle.com/collections/melissas-closet

Who are your fashion icons?

I love classic but fashion forward women. My icons areĀ Olivia Palermo, Victoria Beckham, Audrey Hepburn, Sofia Loren in her starlette days, and Jennifer Lopez when I am feeling bodacious.

Describe your personal style

Modernly classic by day, Femme Fetale by night.

What is that one thing in your closet you would consider a staple?

My tri color heels, they add a pop of color to any single toned outfit!

What drives you?

We thrive from discovering new brands each day; their stories, their passions, their designs = our wardrobe updates. We love to find them first and are excited to share our fashion forward finds.
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My own personal obsession is this gorgeous blue eco clutch that I got to ‘meet’ in person at the BeautyBarX in Austin. It’s amazing and not a single crocodile was harmed to create this conversation piece.

Definitely check out Lion’esque Style…but be careful. It’s addictive!

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